communication in business

Communication Styles – 7 Points For Effective Communication in Business

In today’s business world, communicating and negotiating effectively is a key to success. Growth depends heavily on how business owners communicate with stakeholders and know their needs. Most small business owners do not take effective communication seriously. As a result, they suffer losses. This brief article explains some of the key points which are important in conversation and communication in business.

Effective communication styles in the workplace can be one of your biggest assets when you are running a small business or even a larger one. Ineffective communication, on the other hand, can be your biggest weakness. There are three main types of communication styles in business, namely: lower, upper, and equal.

Lower communication style

Lower communication is a style in which you minimize what you are saying or make your words “subordinate” to someone else. The point here is to focus on the other person so that they can get the most out of what you are saying. Where this style of communication is needed, it is important to listen carefully and understand before speaking. It is beneficial for your business to adopt a lower conversational style before your clients. But this is not always the case. Sometimes negotiating tones depend on the situation. Lower communication can also be termed as a passive communication style.

Upper communication style

It is an aggressive style that often manifests itself with loud and overly bold statements. Such communication is often considered out of bounds. This is because the speaker thinks that what he or she is saying is the most important. Providing this style automatically closes the communication channels or creates resentment. In business, this way of talking or communicating does not prove to be beneficial in any case but causes harm most often.

Equal communication style

Equal communication is a style that refers to the use of direct and respectful communication and listening. It aims to open up communication channels and encourage dialogue. The bottom line is that in this way, it is understood that everyone is important and what he or she says is valuable. The basic premise of this communication style is the saying, “two minds are better than one.”

7 key points for effective communication in business

  1. As soon as problems arise, try to solve them by adopting an appropriate communication style. And if the complex issues of the past are connected to the current issue, stay on point instead of getting lost in the past.
  2. Only speak from your point of view. But avoid giving priority to your talk. And never try to offend or weaken others by using words or phrases such as “you never” or “you always”. Be especially careful in communicating with employees in this manner.
  3. Understand the opinions of others as well as the behavior that you are watching. Identify people who agree with your point of view. Listen and understand what others are saying, but don’t let your correct point of view be overshadowed by a less agreeable number. Be clear about your point of view and be confident in the face of opposition.
  4. Listen carefully when another person is speaking. If you are intervening or giving your answer as if the other person is talking, you are not listening, which is indeed not suitable for effective conversation.
  5. Make sure from time to time that everyone is on the same page that was agreed upon. But don’t assume that the other person has agreed to agree with you always and can’t disagree again. The process of communication is continuous; it does not happen all at once.
  6. Don’t change the direction of the topic or the conversation over and over again like a bouncing ball. Keep the agenda of the conversation in mind and act accordingly.
  7. Keep an open mind for the possibility of another perspective. Not every fact must be absolute. And not every truth will always be true. Be prepared for the change and accept it. 


By winning hearts and minds, effective communication aids in the formation of good networks. It also helps you to wield power and influence. Nothing is more important than networking and influence for a successful entrepreneur. Lack of communication skills, like so many other flaws, may be improved. This is not a flaw that should be overlooked as part of one’s destiny. Instead, many outstanding communicators were once poor communicators who gradually improved their skills through practice and attention. Listening more, reading more, hiring mentors, connecting with the community, and joining toastmasters groups are all ways to improve your communication skills as an entrepreneur.

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