value added

What is Value Added in Business?

Every business aims to add value to its products, which is the difference between the selling price and the cost of inputs. The value added in business represents an increase in worth due to the production or assembly processes carried out on purchased materials and components. Adding value serves two important purposes for a business.

Firstly, value-added enables the company to recover the associated costs such as labor, overheads, and indirect expenses incurred in making the products available for sale.

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Secondly, it determines the firm’s profitability, ensuring that the revenue generated from sales exceeds the cost of production, leading to a healthy bottom line.

Understanding Value Added in Business

Let’s take the example of a construction business to understand the concept of added value. In the construction business, determining the added value of a newly constructed building involves subtracting the cost of input materials, such as bricks and cement, from the selling price.

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Value added in business. Book: Value-Added Selling, Fourth Edition: How to Sell More Profitably, Confidently, and Professionally by Competing on Value―Not Price

However, it is important to ensure that the added value (sales price – cost of materials) is sufficient to cover all other expenses associated with constructing the house, including labor, transportation, and supervisory expenses. Moreover, the added value should provide a reasonable margin above all costs, including materials and other expenses, to generate a profit or return on investment.

Therefore, business value proposition plays a crucial role, as it determines the profitability of the business and ensures that the investment of owners yields a worthwhile return.

The Importance of Added Value in Business

For the long-term sustainability of any business, it is critical to understand the model of its value addition. While creating added value may be difficult, it is essential for any business’s profitability and long-term survival.

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Failure to account for all costs and generate sufficient added value can lead to the ultimate demise of even the most promising businesses. Therefore, a clear understanding of the following areas with respect to customer value proposition is essential for any entrepreneur looking to establish and grow a successful enterprise.

Key Factor for Business Sustainability

In the current business landscape, creating and sustaining a successful enterprise requires a clear understanding of the concept of added value. It is essential to recognize that merely meeting the cost of inputs through sales revenue is not enough to ensure the long-term survival of a business.

Recovering All Costs for Sustainable Business Growth

In addition to recovering the costs of production, a business must also consider allied costs and expenses, such as transportation, labor, and marketing. Only by accounting for all of these costs can a company achieve sustainable growth over the long run.

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This also means ensuring that the added value created by the production and assembly processes is sufficient to cover all costs and generate a reasonable yield from sales revenue.

Knowing the Challenge of Creating Added Value

While the concept of value-added may seem straightforward, creating it can be a challenging task for many businesses, especially for startups. The failure to establish and maintain sufficient added value can lead to a lack of profitability, resulting in a business’s eventual collapse, even in the short term.

Therefore, it is crucial to prioritize business value creation as a key factor in any company’s overall strategy.

How to increase added value in Business

Entrepreneurs usually follow two ways to increase the added value of a product or service, which are increasing the selling price and reducing costs. However, both approaches have drawbacks. Instead, companies can increase the added value by focusing on branding, innovation, personalization, and customer service.


One of the most effective ways to increase the added value of a product or service is through branding. A brand with a good reputation for quality, reliability, and functionality usually commands a higher price in the market. By investing in branding, companies can create an emotional connection with their customers and increase their willingness to pay more for the product or service.


Innovation is another way to increase the added value of a product or service. By adding new features or improving existing ones, companies can offer something unique and valuable to their customers. This can include enhancing functionality, improving the user experience, or introducing new and advanced technologies.

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Companies that innovate and bring new value to the market often stand out from their competitors and attract more customers.


Personalization is a way to increase the added value of a product or service by customizing it to the individual needs and preferences of the customer. By understanding the customer’s needs, companies can tailor their products or services to meet those specific needs.

This can include offering personalized recommendations, customized packaging, or tailored services. Personalization can create a stronger connection with customers and increase their loyalty to the brand.

Customer service

Providing excellent customer service is also a way to increase the added value of a product or service. By offering responsive, friendly, and helpful customer service, companies can build a positive reputation and increase customer loyalty. This can include providing easy access to customer support, responding quickly to customer inquiries, and going above and beyond to solve customer problems.

Companies that prioritize customer service often stand out in the market and attract more customers who are willing to pay more for the value-added services by the companies. 

By enhancing the reputation of the product or service, adding unique features, customizing to individual needs, and providing excellent customer service, businesses can create value without compromising quality or price.


Understanding the concept of value added in business is crucial for both start-ups and established businesses to thrive with a competitive advantage. It is important to sustain or increase revenue generation by providing additional offerings to customers. As customers have many choices, winning or maintaining their loyalty is crucial for generating revenue and adding value. To add value, businesses can focus on branding, innovation, personalization, and customer service.

We encourage readers to share their thoughts and experiences in the comments section to help others succeed in adding value to their businesses. Let’s work together to create value and sustain growth in our businesses.

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