showing entrepreneurs adopting green business models

Will Greening Businesses Ever Rule The World?

Investing in greening business initiatives pays off. In 2000, Bank of America boldly reduced its paper consumption across the organization. To achieve this, they implemented a strategy that included using emails for communication and online forms, reducing the basis weight for ATM printing receipts, double-sided printing, and lightweight printing. This move was taken under the bank’s corporate social responsibility policy, resulting in an astounding $500,000 annual cost savings in transportation, storage, and handling costs. The bank’s greening initiative has certainly paid off.

Book: The Green CEO | BLynn VanLeeuwen

Greening businesses is a wider term that includes eco-friendly and sustainable business models. But is this truly the future of business? We must accept greening as the new norm before reaching a point where eco-friendly business models are the only option. Here is the truth: The earth needs attention, the environment needs protection, and business methods need to change. In this article, we’ll look at answers to key questions about greening business models.

What is greening business?

what is green business

Greening business practices can be defined as those that do not damage the environment. These businesses are more environmentally friendly than their traditional counterparts. They may include reducing energy consumption, using recycled materials wherever possible, and avoiding harmful chemicals and pesticides.

Greening business models strive to implement ethical sourcing policies for goods and services and promote sustainable transportation options.

Sustainability also refers to a company’s ability to continue operating over time without negatively impacting its environmental footprint. It means ensuring that all activities are undertaken during production (from choosing resources to managing waste), resulting in a less negative environmental impact.

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Sustainable businesses seek to create a better future for people and the planet. They attempt to create innovative solutions that build upon current strengths while minimizing negative impacts.

Why is it important to protect the environment?

Corporate social responsibility starts with environmental protection. By protecting the environment, business organizations show they care about their customers, suppliers, and employees. Protecting the environment helps create a healthier society. It affects the health of humans in a positive way. The initiatives also help to conserve natural resources which are to be used by future generations. This depicts thoughtfulness about the future of our generations to come.

greening business. Anthropogenic emission of greenhouse gases broken down by sector for the year 2000.

Businesses adopting eco-friendly practices and methods show consumers they take environmental protection seriously. It increases customer trust and makes the venture more attractive to potential investors. Eco-friendly business organizations can also avail of financial benefits and tax incentives and attract grants from Governments’ environmental protection policies. 

Greening Business Models

A business model consists of all steps that a business undertakes to deliver and capture value. Greening business models call for choosing environmentally friendly materials and processes whenever possible. It may include investing in renewable energy sources and reducing waste output. Moreover, an organization based on greening ideology implements sustainable marketing strategies that protect natural resources and create a corporate culture that supports environmental responsibility.

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To reduce overall production and wastage, one popular model is the subscription service. This type of business allows customers to subscribe to a specific set of services or products with no up-front costs. The upside is that customers don’t have to make any large investments to start using the benefits offered by the company. The producer of a product can extend its lifespan through a subscription business model. Consumers are simply the product’s users. When a consumer finishes the product, they return it to the vendor/manufacturer. The producer can then assess the product’s condition, repair it, and resell it, thus ensuring its longevity.

a subscription business model for sustainable greening business

Another model involves donation-based businesses. These companies allow people to donate their time or resources (such as energy) for certain rewards. Such rewards may include discounts on merchandise or services, recognition from team members, or even compensation. The best example of a donation-based business model is Wikipedia.

A practical, small-scale model of a donation system could be to provide waste removal services in a community by charging a nominal monthly fee while encouraging community members to donate to the service providers. This could be a great way to foster community and support those providing a valuable service.

Businesses can also take many other steps involving new processes that use fewer resources than traditional models, such as:

  • Reduce environmental waste through recycling programs.
  • Reduce consumption levels throughout an organization.
  • Implementation of integrated resource management systems
  • Rethinking existing production methods to reduce waste.
  • Substituting non-renewable resources with more sustainable ones.
  • Offsetting expenditures with investments in renewable energy technologies and low-carbon alternatives.
  • Adopting green purchasing policies.
  • Building eco-friendly facilities from renewable materials.
  • Investing in green infrastructure projects such as cycling lanes and public transportation options.
  • Shifting staff to remote work options.
  • Creating greening funds under the banner of corporate social responsibility.

Eco-friendly business ideas

green business

Many different types of eco-friendly businesses can help to reduce negative environmental impact. Some ideas might include:

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  • A renewable energy company that installs solar panels or wind turbines for residential and commercial customers.
  • An organic farm or farmer’s market that grows and sells locally sourced produce.
  • A business that sells environmentally friendly products, such as reusable water bottles or cloth bags.
  • A company that provides eco-tourism or adventure travel experiences focusing on conservation and sustainability.
  • A business that offers environmental consulting or sustainability services to other companies, helping them to reduce their carbon footprint and become more sustainable.
  • A business specializing in recycling, composting, and waste management services.
  • A business that sells or rents electric or hybrid vehicles, promoting cleaner transportation options.

These are just a few examples, and many other types of eco-friendly businesses could positively impact the environment.

Example: Between-Green subscription box service

Jodie, a UK national, has suffered from anxiety and depression and wanted to do something meaningful. To this end, she started a plastic-free lifestyle and adopted a business model called the Between-Green Subscription Box Service. Her simple business model supports small businesses that make eco-friendly alternatives to commonly used household products. These products include plastic-free dental care, food reusables, chemical-free cleaning, gardening, natural hand and nail care, and stationery made from recycled materials.

Through her subscription box service, Jodie encourages consumers to use eco-friendly products and supports small businesses producing such products. Subscribers pay a monthly fee to receive the Between-Green Box, allowing Jodie to generate revenue and contribute to the protection of the environment. Here is her website.

Tips for running a sustainable greening business

green business models

For any business, sustainability is important. You can adopt the following course of action to ensure your green business thrives.

  • Devise clear environmental goals that align with the United Nations Sustainable Development Goals and the government’s environmental safety initiatives.
  • Adopt innovative and cost-effective methods to shift from traditional industrial to green production processes.
  • Invest in renewable energy sources and reduce energy consumption to reduce energy costs.
  • Implement a predictive maintenance system to reduce maintenance costs.
  • Introduce eco-friendly cleaning products.
  • Repurpose the reusable items.
  • Improve waste management procedures.
  • Use digital platforms for marketing activities and use eco-friendly promotional materials like organic cotton or recycled paper goods instead of plastics.

Responsibility for implementing sustainability greening measures

Commitment to greening business initiatives is not an event but a continuous process. That’s why we use “greening” rather than “green.” You are mistaken if you think devising a few policies and assigning responsibility to middle and lower tiers will serve the real purpose.

Responsibility for environmental protection must be assumed at the highest level. The board of governors, CEOs, top management, and human resource personnel must assume these responsibilities to ensure adherence to greening principles and procedures. There must be clear dos and don’ts that should be implemented across the board. But above all, a greening culture must be introduced by the top management and incorporated into the company’s vision and goals.

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To ensure success, the company should incentivize employees to adopt green practices, such as offering rewards for reducing energy consumption or implementing green initiatives. Moreover, the company should provide education and training to employees to ensure they understand the importance of greening initiatives and how they can contribute to the company’s success while acting responsibly towards the environment.


The greening business model is becoming increasingly popular. More and more companies understand the necessity of transitioning to a sustainable, eco-friendly approach. It is becoming a widely accepted notion that protecting the environment is now essential. Not only are consumers pushing for it, but leading businesses are investing in green solutions, too. Companies can profoundly impact their local communities by implementing this model that calls for balancing economic viability against social responsibility.

Book: Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage

Greening products or services can deliver significant financial returns for business owners. Such businesses offer competitive advantages over those who still rely on traditional business models. There are numerous other benefits, like increased visibility or brand recognition. As businesses move towards these new strategies, they’ll unlock greater value and create a cleaner world, thereby setting an example others will feel compelled to follow.

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